The Vision Network | Dirt is Good! | Outdoor Classroom Day with NatGeo Kids & Persil
The Vision Network is a content company, we communicate for clients through film, writing, web, mobile, print, speaking & pictures; from brief to execution working directly with media owners, agencies & brands. The Vision Network, ideas.delivered.
The Vision Network, TVN, Content, Advertising, Digital, Design, Film, Video, Content Hub, Website, Matt Hepworth, Will Nicholson, Jon Heggie, Charlie Tiptaft,
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Dirt is Good! | Outdoor Classroom Day with NatGeo Kids & Persil

Unilever’s Persil (and international variations) brand partnered with National Geographic to build a campaign around Outdoor Classroom Day – the global movement to encourage teachers, parents and kids to get kids outside to learn and play.

 

TVN’s project team produced a character set, including a cartoon Dan Raven-Ellison, National Geographic Explorer!

 

These characters were incorporated into a series of social media shorts and NatGeo Kids advertorial pieces, running globally and translated (VO and copy) into five different languages.

 

The pre-Outdoor Classroom Day campaign is topped with a 15 minute play-and-learn LiveCast broadcast on NatGeo Kids’ Facebook page and across supporting social media feeds, achieving +2 million views, 59,000 reactions, 1,000+ shares and 8,800+ comments on Facebook in the 7 days leading up to Outdoor Classroom Day.

 

And the project is rounded off with a film to celebrate the achievements of the project across the globe, again translated into 5 languages.