Unilever’s Persil (and international variations) brand partnered with National Geographic to build a campaign around Outdoor Classroom Day – the global movement to encourage teachers, parents and kids to get kids outside to learn and play.
TVN’s project team produced a character set, including a cartoon Dan Raven-Ellison, National Geographic Explorer!
These characters were incorporated into a series of social media shorts and NatGeo Kids advertorial pieces, running globally and translated (VO and copy) into five different languages.
The pre-Outdoor Classroom Day campaign is topped with a 15 minute play-and-learn LiveCast broadcast on NatGeo Kids’ Facebook page and across supporting social media feeds, achieving +2 million views, 59,000 reactions, 1,000+ shares and 8,800+ comments on Facebook in the 7 days leading up to Outdoor Classroom Day.
And the project is rounded off with a film to celebrate the achievements of the project across the globe, again translated into 5 languages.