The Vision Network | Creative understanding & evaluation
The Vision Network is a content company, we communicate for clients through film, writing, web, mobile, print, speaking & pictures; from brief to execution working directly with media owners, agencies & brands. The Vision Network, ideas.delivered.
The Vision Network, TVN, Content, Advertising, Digital, Design, Film, Video, Content Hub, Website, Matt Hepworth, Will Nicholson, Jon Heggie, Charlie Tiptaft,
16947
portfolio_page-template-default,single,single-portfolio_page,postid-16947,ajax_fade,page_not_loaded,,qode-theme-ver-10.0,wpb-js-composer js-comp-ver-4.12,vc_responsive

Creative understanding & evaluation

Category
Evaluate
About This Project

We believe that creating content is just the start of a conversation with an audience.

 

Through our Insight division, we work with technology partners within eye-tracking, facial-emotion detection and wearable biometric neuroscience (Electroencephalography – EEG technology) that measure amongst other things, heart-rate and skin temperature, to measure consumer reactions to marketing stimuli, evaluating both conscious and subconscious reactions.

 

We use this not to define or try and automate the creative process but to complement our understanding and experience of what stimulates consumers and understand better what works for specific audiences.