Creating content is just one part of a conversation with an audience.
Working with our research partner, Fox Insight, we can help you better understand your audience, your customers, your markets and ultimately your brand position, in a measureable, meaningful way. We have expertise in survey design, online fieldwork and analytics with clients such as The Economist, Criteo and Tradedoubler.
And through our unique technology partnerships within eye-tracking and facial-emotion detection, we measure consumer reactions to marketing stimuli, to help prove effectiveness – evaluating both conscious and subconscious reactions.
We use this not to define or try and automate the creative process but to complement our understanding and experience of what stimulates consumers and understand better what works for specific audiences.