The Vision Network | IMD Business School
The Vision Network is a content company, we communicate for clients through film, writing, web, mobile, print, speaking & pictures; from brief to execution working directly with media owners, agencies & brands. The Vision Network, ideas.delivered.
The Vision Network, TVN, Content, Advertising, Digital, Design, Film, Video, Content Hub, Website, Matt Hepworth, Will Nicholson, Jon Heggie, Charlie Tiptaft,
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IMD Business School

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About This Project

IMD wanted to break from the standard cover-all, slightly fluffy benefits-based messaging and demonstrate just how tailored their MBA courses are.

 

Using newly commissioned data, IMD asked TVN to design an interactive tablet ad, that would allow the user to define their skills and experiences, and have the database pick a course for them in realtime.

 

The ads ran across a number of different apps including BBC Worldwide and The Economist.