The IAA is a global organisation designed to partner with the international advertising community and champion the common interests of all the disciplines across the full spectrum of marketing communications – from advertisers to media companies to agencies to direct marketing firms – as well as individual practitioners.
The IAA does a huge amount of work across the globe via its individual in-country chapters, but there was nowhere for its members (and potential members) to explore the depth and breadth of that work in one place.
IAA+ is the answer to this challenge: a Content Hub, it creates a filterable space for users to explore and share the IAA and its work in one place. Updated regularly via our proprietary CMS system, IAA+ is the perfect showcase for global events and news from the advertising industry’s champion.
You can view the site here