The Wall Street Journal Europe needed a branded content solution for their client SaxoBank. SaxoBank wanted to communicate around cycling and their team sponsorship (Tinkoff Saxo) in the lead-up to the Tour de France.
In conjunction with WSJ Creative Director Jim Piercy, TVN developed the SaxoBank #RideLikeaPro hub, with videos from the team riders, recipes from the team chef and competitions to win once-in-a-lifetime prizes and experiences. And, a keen competition cyclist, Jim joined the team’s training programme to write a blog of his experiences.
You can see the full site here